SafariShare · 20 January 2026 · 3 min read
SafariShare has formalised a distribution partnership with Travelier Group, the world's largest ground and sea transport platform network, whose brands include Bookaway, 12Go, Plataforma10, DeOnibus, and Traveling.com, operating across 120-plus countries.
This is the first international distribution relationship in SafariShare's history. For Ugandan bus operators listed on SafariShare, it means access to a customer base they could never have reached directly.
Travelier Group connects travellers with ground and sea transport options globally. A tourist planning a trip to Uganda, a business traveller flying into Entebbe, a diaspora visitor researching how to get from Kampala to Jinja — all of these people, searching on Bookaway or 12Go, will now find SafariShare operators in their results.
The operators do not need to do anything differently. Their routes, schedules, and availability are managed through the SafariShare platform they already use. Distribution to Travelier's network happens automatically.
For passengers booking through international platforms, the experience is familiar: search, compare, pay. The operator on the other end is Ugandan, the route is Ugandan, and the infrastructure is SafariShare.
Uganda's bus operators have been invisible to international travellers by default. Booking a ground transport connection in Uganda, from outside the country, required knowing specific operators, finding their contacts, and navigating an entirely offline process.
Travelier distribution removes that friction. Uganda's intercity routes are now findable in the same way that a bus from Bangkok to Chiang Mai or a ferry from Athens to Santorini is findable. The same search behaviour, the same booking experience, a Ugandan destination.
That visibility matters beyond the tourist market. Any traveller arriving in Uganda who has pre-booked onward ground transport through a familiar international platform is a more confident traveller, and more likely to return.
The partnership validates a direction we have been building toward since launching bus ticketing last month: a marketplace that serves Ugandan travellers domestically and international travellers arriving in Uganda, through a single, reliable platform.
It also changes the context in which SafariShare operates. Being part of the Travelier Group network places us alongside established ground transport platforms across East Africa, Southeast Asia, Europe, and Latin America. The conversations that come from that context — the product benchmarks, the operational standards, the partnership opportunities — are different from those available to a purely domestic platform.
We are grateful to Travelier Group for the confidence the partnership represents, and focused on making SafariShare the strongest possible presence in that network.